Display result, found 1 Bibliographic

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Author	Phillips, Andrea
Title	A creator's guide to transmedia storytelling : how tocaptivate and engage audiences across multiple platforms / by Andrea Phillips
ISBN	978-007-17-9152-6
Imprint	New York : McGraw-Hill, 2012
Call Number	QA76.76.I59 P496C
Physical	xii, 272 p. : illustrations (some color)
Subject	Digital storytelling
Subject	Interactive multimedia
Subject	Internet entertainment industry
Subject	Marketing--Psychological aspects

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