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Author	Cateora, Philip R.
Title	International marketing / Philip R. Cateora, Mary C.Gilly, John L. Graham
ISBN	978-112-19-1525-1
Imprint	New York : McGraw-Hill Irwin, 2013
Call Number	HF1416 C375I
Edition	16th ed
Physical	vii, 675 p. : col. ill.
Note	Includes indexes
Subject	Export marketing
Subject	International business enterprises

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