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Author	Kerin, Roger A.
Title	Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
ISBN	978-013-23-3571-3
Imprint	Upper Saddle River, N.J. : Pearson Education, 2007
Call Number	HF5415.135 K42S
Edition	11th ed.
Physical	x, 722 p. : ill
Subject	Marketing--Decision making--Case studies
Subject	Marketing--Management--Case studies
Coorperative Author	Peterson, Robert A., author

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