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Author	Chakravarti, Amitav
Title	Why people (Don’t) buy : the go and stop signals / Amitav Chakravarti
ISBN	978-113-74-6667-9
Imprint	New York, NY : Palgrave Macmillan, 2015
Call Number	HF5415.32 C435W
Physical	xv, 223 p.
Subject	Consumer behavior
Subject	Marketing research
Coorperative Author	Thomas, Manoj

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