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 Author  Wirtz, Jochen
 Title 
Services marketing : people, technology, strategy / Jochen Wirtz
 ISBN  978-194-46-5901-1
 Imprint  Boston : Prentice Hall, 2016
 Call Number  HF5415.13 W799S
 Edition  8th ed.
 Physical  xvii, 783 p. ; ill.
 Subject  Marketing--Management
 Subject  Professions--Marketing
 Subject  Service industries--Marketing
 Subject  Customer services--Marketing
 Coorperative Author  Wirtz, Jochen
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HF5415.13 W799S 2016 C.1 
  Barcode: 201604554
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  Barcode: 201604581
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    Author [Wirtz, Jochen]

    Subject [Marketing Management]

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