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Author	Bruner II, Gordon C.
Title	Marketing scales handbook : multi-item measures for consumer insight research Vol.8 / Gordon C. Bruner II
Alternate Title	Multi-item measures for consumer insight research
ISBN	978-153-00-2200-7
Imprint	Fort Worth, Texas USA : GCBII Productions, LLC, 2016
Call Number	HF5415.3 B895M
Edition	2nd ed.
Physical	xxiii, 673 p.
Subject	Marketing research--Statistical methods--Handbooks, manuals, etc
Subject	Scaling (Social sciences)--Handbooks, manuals, etc.
Subject	Marketing research--Statistical methods.

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