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Cover

Author  Bruner II, Gordon C.  Title  Marketing scales handbook : multi-item measures for consumer insight research Vol.7 / Gordon C. Bruner II  ISBN  9781514321843(V.7)  Imprint  Fort Worth, Texas : GCBII Productions, cop. 2015  Call Number  HF5415.3 B895M  Physical  xix-580 p.  Subject  Marketing research--Statistical methods--Handbooks, manuals, etc.  Subject  Scaling (Social sciences)--Handbooks, manuals, etc.  Subject  Marketing research--Statistical methods.

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No.	Type	CallNumber/Barcode		Shelf	Status
1.	English General Books	HF5415.3 B895M 2015 V.7    Barcode: 201800008		General Books	On Shelf   Request
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