Analysis without paralysis : 12 tools to make betterstrategic decisions / Babette E. Bensoussan, Craig S.Fleisher
ISBN
978-013-31-0102-7
Imprint
Upper Saddle River, N.J. : FT Press, 2013
Call Number
HD38.7 B455A
Edition
2nd ed.
Physical
xii, 273 p. : illustrations
Note
Includes index
Note
Contents: The role of analysis in business management -- Theanalysis process -- BCG growth/share portfolio matrix --Competitor analysis -- Driving forces analysis --Financial ratio and statement analysis -- Five forcesindustry analysis -- Public issues analysis -- Productlife cycle analysis -- Scenario analysis --Macroenvironmental (STEEP/PEST) analysis -- SWOT analysis-- Value chain analysis -- Win/loss analysis