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 Title 
Rethinking marketing : sustainable market-ing enterprisein Asia / Philip Kotler ... [et al.]
 ISBN  978-013-04-9931-8
 Imprint  Singapore : Prentice Hall, 2003
 Call Number  HF5415.12.A78 R48
 Physical  x, 206 p. : ill., ports.
 Subject  Marketing--Asia
 Subject  Marketing--Asia--Case studies
 Subject  Marketing--Asia--Management--Case studies
 Coorperative Author  Kotler, Philip
 Coorperative Author  Kartajaya, Hermawan
 Coorperative Author  Huan, Hooi Den
 Coorperative Author  Liu, Sandra
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HF5415.12.A78 R48 2003  
  Barcode: 201900597
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