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LEADER 00000nam 2200000uu 4500
001 38071
003 ULIBM
008 131016s20129999eng 000 0 eng d
020 ^a978193199375
050 0 ^aHF5415.126^bS65C 2012
100 1 ^aSpiller, Lisa
245 10 ^aContemporary direct and interactive marketing /^cLisa D.Spiller, Martin Baier
246 3 ^aContemporary direct and interactive marketing
250 ^a3rd ed.
260 ^aUpper Saddle River, N.J. :^bPrentice Hall,^c2012
300 ^axxii, 466 p. :^bill., maps
504 ^aIncludes bibliographical references and index
650 0 ^aDirect marketing
700 1 ^aBaier, Martin
945 ^p1870^l0^i201301756
999 ^aRodjaney

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38071

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