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LEADER 00000nam 2200000uu 4500
001    39990
003     ULIBM
008    140723s20139999eng 000 0 eng d
020    ^a9780230342262
050 00 ^aHD69.B7^bH646M
100 1  ^aHollis, Nigel.
245 14 ^aThe meaningful brand :^bhow strong brands make more money/^cNigel Hollis, Chief Global Analyst, Millward Brown.
260    ^aNew York :^bPalgrave Macmillan,^c2013.
300    ^axiii, 225 p. :^billustrations
650  0 ^aBrand name products.
650  0 ^aBranding (Marketing)
650  0 ^aProduct management.
945    ^p1100^l0^i201400531
999     ^aRodjaney
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HD69.B7 H646M 2013  
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