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LEADER 00000nam 2200000uu 4500
001 42607
003 ULIBM
008 150325s20159999eng 000 0 eng d
020 ^a9781442221222
050 00 ^aHF5415.123^bB557I
100 1 ^aBlakeman, Robyn
245 10 ^aIntegrated marketing communication :^bcreative strategyfrom idea to implementation /^cRobyn Blakeman
250 ^a2nd ed.
260 ^aLanham, Md. :^bRowman & Littlefield Publishers,^c2015
300 ^axii, 325 p. :^billustrations
650 0 ^aCommunication in marketing
945 ^p0^l0^i201403640
999 ^aRodjaney

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