LEADER 00000nam 2200000uu 4500 |
001 43394 |
003 TNI Library |
008 150609s20159999eng 000 0 eng d |
020 ^a9781292017396
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050 00 ^aHF5823^bW455M
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100 1 ^aMoriarty, Sandra E.
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245 10 ^aAdvertising & IMC :^bprinciples & practice /^cSandraMoriarty, Nancy Mitchell, William Wells
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246 3 ^aAdvertising and IMC
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246 3 ^aAdvertising & integrated marketing communication
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246 14 ^aAdvertising & IMC :^bprinciples and practice
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250 ^a10th ed.
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260 ^aUpper Saddle River, N.J. :^bPrentice Hall/Pearson,^c2015
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300 ^a669 p. :^bill. (chiefly col.)
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504 ^aIncludes bibliographical references and index
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650 0 ^aAdvertising
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700 1 ^aMitchell, Nancy
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700 1 ^aWells, William
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945 ^p1000^l0^i201404705 |
945 ^p1000^l0^i201404706 |
945 ^p1000^l0^i201404707 |
999 ^aRodjaney
|