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LEADER 00000nam 2200000uu 4500
001    43394
003     TNI Library
008    150609s20159999eng 000 0 eng d
020    ^a9781292017396
050 00 ^aHF5823^bW455M
100 1  ^aMoriarty, Sandra E.
245 10 ^aAdvertising & IMC :^bprinciples & practice /^cSandraMoriarty, Nancy Mitchell, William Wells
246 3  ^aAdvertising and IMC
246 3  ^aAdvertising & integrated marketing communication
246 14 ^aAdvertising & IMC :^bprinciples and practice
250    ^a10th ed.
260    ^aUpper Saddle River, N.J. :^bPrentice Hall/Pearson,^c2015
300    ^a669 p. :^bill. (chiefly col.)
504    ^aIncludes bibliographical references and index
650  0 ^aAdvertising
700 1  ^aMitchell, Nancy
700 1  ^aWells, William
945    ^p1000^l0^i201404705
945    ^p1000^l0^i201404706
945    ^p1000^l0^i201404707
999     ^aRodjaney
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HF5823 W455M 2015 C.1 
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HF5823 W455M 2015 C.2 
  Barcode: 201404706
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  Barcode: 201404707
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