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LEADER 00000nam 2200000uu 4500
001 45424
003 ULIBM
008 160530s20059999eng 000 0 eng d
020 ^a9780072833713 (alk. paper)
050 00 ^aHF1416^bC375I
100 1 ^aCateora, Philip R.
245 10 ^aInternational marketing /^cPhilip R. Cateora, John L.Graham
250 ^a12th ed.
260 ^aBoston :^bMcGraw-Hill/Irwin,^c2005
300 ^axxxiii, 697 p. :^bcol. ill., col. maps
490 1 ^aMcGraw-Hill/Irwin series in marketing
504 ^aIncludes bibliographical references and indexes
505 0 ^aThe scope and challenge of international marketing -- Thedynamic environment of international trade -- History andgeography: the foundations of culture -- Cultural dynamicsin assessing global markets -- Culture, management style,and business systems -- The political environment:critical concern -- The international legal environment:playing by the rules -- Developing a global vision throughmarketing research -- Emerging markets -- Multinationalmarket regions and market groups -- Global marketingmanagement: planning and organization -- Products andservices for consumers -- Products and services forbusinesses -- International marketing channels --Exporting and logistics: special issues for business --Integrated marketing communications and internationaladvertising -- Personal selling and sales management --Pricing for international markets -- Negotiating withinternational customers, partners, and regulators
650 0 ^aExport marketing
650 0 ^aInternational business enterprises
700 1 ^aGraham, John L.
945 ^p380^l0^i201502411
999 ^aRodjaney
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