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LEADER 00000nam 2200000uu 4500
001    45492
003     ULIBM
008    160606s20089999eng 000 0 eng d
020    ^a9783790820294
050  0 ^aHD3616.C63^bB433I
100 1  ^aBell, Sandra
245 10 ^aInternational brand management of Chinese companies :^bcase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /^cSandra Bell
260    ^aHeidelberg :^bPhysica-Verlag,^c2008
300    ^ax, 369 p. :^bill.
490 0  ^aContributions to economics, 1431-1933
504    ^aIncludes bibliographical references
650  0 ^aProduct management^zChina
650  0 ^aHousehold appliances industry^zChina
650  0 ^aHousehold electronics industry^zChina
651  0 ^aChina|xCommerce^zEurope
651  0 ^aChina|xCommerce^zUnited States
945    ^p6375^l0^i201502513
945    ^p6375^l0^i201502514
945    ^p6375^l0^i201502515
999    ^aRodjaney
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