LEADER 00000nam 2200000uu 4500 |
001 45492 |
003 ULIBM |
008 160606s20089999eng 000 0 eng d |
020 ^a9783790820294
|
050 0 ^aHD3616.C63^bB433I
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100 1 ^aBell, Sandra
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245 10 ^aInternational brand management of Chinese companies :^bcase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /^cSandra Bell
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260 ^aHeidelberg :^bPhysica-Verlag,^c2008
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300 ^ax, 369 p. :^bill.
|
490 0 ^aContributions to economics, 1431-1933
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504 ^aIncludes bibliographical references
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650 0 ^aProduct management^zChina
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650 0 ^aHousehold appliances industry^zChina
|
650 0 ^aHousehold electronics industry^zChina
|
651 0 ^aChina|xCommerce^zEurope
|
651 0 ^aChina|xCommerce^zUnited States
|
945 ^p6375^l0^i201502513 |
945 ^p6375^l0^i201502514 |
945 ^p6375^l0^i201502515 |
999 ^aRodjaney
|