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LEADER 00000nam 2200000uu 4500
001 46223
003 ULIBM
008 161013s20159999eng 000 0 eng d
020 ^a9780415749114
050 0 ^aHF5415.1255^bS898
245 10 ^aThe Strategy of global branding and brand equity /^cAlvin Lee ... [et al]
260 ^aNew York, NY :^bRoutledge,^c2015
300 ^axviii, 221 p. :^billustrations
504 ^aIncludes bibliographical references and index
650 0 ^aBranding (Marketing)
650 0 ^aProduct management
650 0 ^aBrand name products
700 1 ^aLee, Alvin
700 1 ^aYang, Jinchao
700 1 ^aMizerski, Richard
700 1 ^aLambert, Claire
945 ^p2130^l0^i201601281
999 ^aRodjaney

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