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LEADER 00000nam 2200000uu 4500
001 48502
003 ULIBM
008 180220s20179999eng 000 0 eng d
020 ^a9781473929500
050 0 ^aP96.M34^bK96S
100 1 ^aKung, Lucy
245 10 ^aStrategic management in the media :^btheory to practice /^cLucy Kung
250 ^a2nd ed.
260 ^aLos Angeles :^bSage,^c2017
300 ^axvii, 237 p.
504 ^aIncludes bibliographical references and index
650 0 ^aMass media^xManagement
650 0 ^aStrategic planning
945 ^p1695^l0^i201701466
999 ^aRodjaney

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