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LEADER 00000nam 2200000uu 4500
001 48553
003 ULIBM
008 180226s20089999eng 000 0 eng d
020 ^a9780071263368
050 0 ^aHF5415.153^bC899N
100 1 ^aCrawford, Merle
245 10 ^aNew products management /^cMerle Crawford
250 ^a9th ed.
260 ^aBoston :^bMcGraw-Hill /Irwin,^c2008
300 ^axviii, 558 p. :^billustrations
490 0 ^aMcGraw-Hill/Irwin series in marketing
504 ^aIncludes bibliographical references and index
650 0 ^aNew products^xManagement
700 1 ^aDi Benedetto, C. Anthony
945 ^p663^l0^i201701533
999 ^aRodjaney

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48553

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