| LEADER 00000nam 2200000uu 4500 |
| 001 51471 |
| 003 ULIBM |
| 008 200212s20029999eng 000 0 eng d |
| 020 ^a9780787962555
|
| 050 00 ^aHD69.B7^bD384B
|
| 100 1 ^aDavis, Scott M.
|
| 245 10 ^aBuilding the brand-driven business :^boperationalize yourbrand to drive profitable growth /^cScott M. Davis,Michael Dunn ; foreword by David A. Aaker
|
| 260 ^aSan Francisco, CA :^bJossey-Bass,^c2002
|
| 300 ^axv, 299 p. :^bill.
|
| 440 0 ^aJossey-Bass business & management series
|
| 500 ^aได้รับอภินันทนาการจาก สมาคมส่งเสริมเทคโนโลยี (ไทย-ญี่ปุ่น)
|
| 504 ^aIncludes bibliographical references (p. 273-275) and index
|
| 650 0 ^aBrand name products
|
| 650 0 ^aProduct management
|
| 700 1 ^aDunn, Michael
|
| 945 ^p650^l0^i201900984 |
| 999 ^aRodjaney
|