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001 52413 |
003 ULIBM |
008 210423s20189999eng 000 0 eng d |
022 ^a9780749479947 |
050 0 ^aHF5412.2^bL657P |
100 1 ^aLeventhal, Barry |
245 10 ^aPredictive analytics for marketers :^busing data mining for business advantage ^h[e-book] /^cBarry Leventhal |
260 ^aNew York, NY :^bKogan Page Limited,^c2018 |
300 ^a1 online resource (251 page) |
650 0 ^aConsumer |
650 0 ^aData mining |
650 0 ^aMarketing research |
856 ^uhttps://portal.igpublish.com/iglibrary/obj/KOGANB0001778?searchid=1619168777469JYOMdmxnV8_KG6w_odYQy |
856 ^zhttps://portal.igpublish.com/iglibrary/ |
945 ^p7800^l0^i9780749479947 |
999 ^aRodjaney |