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Author	Rust, Roland T
Title	Driving customer equity : how lifetime customer value is
Title	reshaping corporate strategy / Roland T. Rust,
ISBN	978-068-48-6466-2
Imprint	New York : Free Press, 2000
Call Number	HF5415.5 R949D
Physical	xii, 292 p. : ill. ;
Subject	Customer services
Subject	Customer relations
Subject	Marketing
Subject	Strategic planning
Coorperative Author	Zeithaml, Valarie A .
Coorperative Author	Lemon, Katherine N.

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No.	Type	CallNumber/Barcode	Shelf	Status
1.	English General Books	HF5415.5 R949D 2000 Barcode: 201901705	General Books	On Shelf Request
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