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 Author  Terence A. Shimp
 Title 
Integrated marketing communication in advertising and promotion /Terence A. Shimp
 ISBN  978-032-46-6531-4
 Imprint  Australia : South-Western/Cengage Learning, 2010
 Call Number  HF5415.123 S556I 2010
 Edition  8th ed
 Physical  668 p. : ill
 Subject  Communication in marketing -- CongressesMarketing -- Management -- Congresses
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1. English General Books
English General Books 		HF5415.123 S556I 2010  
  Barcode: 201003235 		General Books On Shelf
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