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 Searching Subject Advertising agencies Japan ManagementMarketing ManagementAdvertising
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 Author  Kotaro Sugiyama
 Title 
The dentsu way:secrets of cross switch marketing from the world's most innovative advertising agency /Kotaro Sugiyama
 ISBN  978-007-17-4812-4
 Imprint  New York : McGraw-Hill, 2011
 Call Number  HF6181.D4 S974D 2011
 Physical  xxiv,310 p. : ill
 Note  Includes bibliographical references and index
 Subject  Advertising agencies -- Japan -- ManagementMarketing -- ManagementAdvertising
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1. English General Books
English General Books 		HF6181.D4 S974D 2011  
  Barcode: 201201983 		General Books On Shelf
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