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Searching Subject Marketing research Statistical methods Handbooks manua,etc

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Author	Zarantonello, Lia
Title	The handbook of brand management scales / Lia Zarantonello, Ve'ronigue Pauwels-Delassus
ISBN	978-041-57-4296-2
Imprint	New York : Routledge, 2016
Call Number	HF5415.3 Z36H
Physical	xix, 309 p.
Subject	Marketing research--Statistical methods--Handbooks manua,etc
Subject	Consumer behavior--Research
Subject	Scaling(social sciences) --Handbooks,manuals,etc
Coorperative Author	Pauwels-Delassus, Ve'ronique

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