fieldid E-Thesis & Research สถาบันเทคโนโลยีไทย-ญี่ปุ่น
สืบค้น:

เขตข้อมูล ข้อมูล
บทคัดย่อ
Factors Affecting Satisfaction of Patients of Physiotherapy Clinics in Bangkok : This study aims to find out the influence of patients’ demographic characteristics on their satisfaction regarding service marketing mix factors. The objectives of the study are to learn which patient groups influence the level of satisfaction, and how they have the influential power on the marketing factors, so that the influence level can be prioritized accordingly. This is a quantitative study. Population of the study is the patients of physiotherapy clinics located in Bangkok only. Questionnaire was used as the tool to collect the data. The confidence level of 95 percent was set to achieve. Samples are drawn by non-probability, convenient sampling method. The samples of 412 patients responded to the questionnaires. Statistical analyses were conducted to find the influence of demographic characteristics and satisfaction regarding the service marketing mix factors. The results show that the top three overall patients satisfaction are influenced by price, people and service of the clinics. There was no statistical significance of the patient’s gender and occupation found to influence on their satisfaction regarding any factors. The frequency of visits influenced on satisfaction of the patients regarding most marketing factors. It was also found that promotion by the clinics least influences the patients’ satisfaction.
ผู้แต่ง
Suphakit Thawalyawighachit
ประเภทสิ่งพิมพ์
วิทยานิพนธ์ (EEM) 2013
ปีที่พิมพ์
1
เลขหน้า
136
หัวเรื่อง
Executive Enterprise Management--Thesis
หัวเรื่อง
Thai-Nichi Institute of Technology.Executive Enterprise Management--Thesis
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