fieldid E-Thesis & Research สถาบันเทคโนโลยีไทย-ญี่ปุ่น
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เขตข้อมูล ข้อมูล
บทคัดย่อ
The Factors Effecting International Tourist Perspective on Destination Satisfaction : The Case of Malaysian Singaporean and Laotial Visiting in Thailand : The global recession, Thailand’s riots, political uncertainties, severe flooding, anti-government protests and ongoing military coup are notable factors affecting the top ten international incoming tourist visiting Thailand. In order to promote Thailand as an ASEAN destination for national employment and income generation, the Thai government has adopted a campaign message globally called “Amazing Thailand: Discover Thainess”. It highlights and strengthens tourism in Thailand by attracting prospective visitors and various media channels. This study investigated international tourists’ perceptions of Thai promotional activities. Diversity of destinations and environmental factors will also investigated by using a questionnaire as a tool. The message of “Amazing Thailand: Discover Thainess” has been tested with Malaysian Singaporean and Laotian tourist in Thailand during Songkran festival. Hence, the results of this study show the favorite factors affecting tourists in Thailand destination satisfaction and declinational loyalty, which in turn will generate national income and employment.
ผู้แต่ง
WANIDA WADEECHAROEN
ประเภทสิ่งพิมพ์
งานวิจัย คณะบริหารธุรกิจ 2016
เลขหน้า
132
หัวเรื่อง
Business Administration--Research
เอกสารฉบับเต็ม
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