fieldid E-Thesis & Research สถาบันเทคโนโลยีไทย-ญี่ปุ่น
สืบค้น:

เขตข้อมูล ข้อมูล
บทคัดย่อ
The Factors Effecting International Tourist Perspective on Destination Satisfaction : The Case of Japanese and Korean Tourists Visiting in Thailand : Thailand destination image and national stability confidence become an important factor determining leisure destination for international tourists. Hence, in 2015 Tourism Authority of Thailand has launches ‘Discovery Thainess’ campaign to enrich Thailand brand image brcome a quality leisure destination in globally. The aim of the study focus on Japanese and Korean tourists. The results of the study shows that 71 % of Korean tourists were female, single and age average between 21-40 years. 70 % of Korean tourists discover Thainess favorite experience on Thai Traditional message/Thai spa while they perceived of Thailand brand image in Thainess perspective only 6%. 65% of Japanese tourists were male and age average between 41-60 years. 30% of them have been travel to Thailand over 10 times. The finding shows that shopping and tourist attractions, Thai cuisine (food), environment and safety, and transportation facilities have positively related to destination satisfaction for two groups (Japanese and Korean). Lodging and restaurant facilities is significantly in Korean tourist while insignificantly in Japanese tourists Bangkok city is the popular tourist destination recognized by international tourists around the world. More than 18 million international tourists have visiting Bangkok annually. Despite, international tourists understand Bangkok a capital of Thailand in holistic view as well as “The Land of Amazing”. Most of the international tourists view Thail
ผู้แต่ง
WANIDA WADEECHAROEN
ประเภทสิ่งพิมพ์
งานวิจัย คณะบริหารธุรกิจ 2017
เลขหน้า
176
หัวเรื่อง
Business Administration--Research
เอกสารฉบับเต็ม
Download full text