fieldid E-Thesis & Research สถาบันเทคโนโลยีไทย-ญี่ปุ่น
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เขตข้อมูล ข้อมูล
บทคัดย่อ
INTEGRATING EYE-TRACKING INSIGHTS WITH USER FEEDBACK: A UX EVALUATION OF WEBSITE LANDING PAGE : Eye-tracking technology has become increasingly important in user experience (UX) research due to its ability to capture precise data on how users interact with digital interfaces. While traditional feedback methods like questionnaires provide valuable insights into user perceptions and satisfaction, they are limited by subjective biases. Eye-tracking offers an objective way to measure user attention and engagement. In this paper, we explore the integration of eye-tracking technology with traditional questionnaires to assess user interaction on a redesigned landing page for a university faculty website. By combining these two methods, we aim to uncover the correlation between eye-tracking data and user feedback, particularly in how users process design elements such as layout, colors, and content organization. Using both qualitative and quantitative analysis, the proposed system evaluates user engagement to inform better UX design decisions. The findings demonstrate the feasibility of using eye-tracking as a complementary tool to traditional questionnaires, enhancing the understanding of user behavior and supporting more effective website design strategies.
ผู้แต่ง
Wasin Artsawapongtanet
ประเภทสิ่งพิมพ์
Thesis (MIT) 2024
เลขหน้า
64
หัวเรื่อง
Information Technology--Thesis
หัวเรื่อง
Thai-Nichi Institute of Technology.Information Technology--Thesis
เอกสารฉบับเต็ม
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