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LEADER 00000nam 2200000uu 4500
001    52136
003     ULIBM
008    210125s20009999eng 000 0 eng d
020    ^a9780684864662
050 00 ^aHF5415.5^bR949D
100 1  ^a Rust, Roland T
245 10 ^a Driving customer equity :^bhow lifetime customer value is
245     reshaping corporate strategy /^cRoland T. Rust,
260    ^aNew York :^bFree Press,^c2000
300    ^axii, 292 p. :^bill. ;
504    ^aIncludes bibliographical references (p. 275-282) and index
650  0 ^aCustomer services
650  0 ^aCustomer relations
650  0 ^aMarketing
650 10 ^aStrategic planning
700 1  ^aZeithaml, Valarie A .
700 0  ^aLemon, Katherine N.
945    ^p584^l0^i201901705
999    ^aSunisa_student
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No. Type CallNumber/Barcode Shelf Status
1. English General Books
English General Books
HF5415.5 R949D 2000  
  Barcode: 201901705
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