LEADER 00000nam 2200000uu 4500 |
001 52136 |
003 ULIBM |
008 210125s20009999eng 000 0 eng d |
020 ^a9780684864662 |
050 00 ^aHF5415.5^bR949D |
100 1 ^a Rust, Roland T |
245 10 ^a Driving customer equity :^bhow lifetime customer value is |
245 reshaping corporate strategy /^cRoland T. Rust, |
260 ^aNew York :^bFree Press,^c2000 |
300 ^axii, 292 p. :^bill. ; |
504 ^aIncludes bibliographical references (p. 275-282) and index |
650 0 ^aCustomer services |
650 0 ^aCustomer relations |
650 0 ^aMarketing |
650 10 ^aStrategic planning |
700 1 ^aZeithaml, Valarie A . |
700 0 ^aLemon, Katherine N. |
945 ^p584^l0^i201901705 |
999 ^aSunisa_student |