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Cover

Author  Rust, Roland T  Title  Driving customer equity : how lifetime customer value is  Title  reshaping corporate strategy / Roland T. Rust,  ISBN  978-068-48-6466-2  Imprint  New York : Free Press, 2000  Call Number  HF5415.5 R949D  Physical  xii, 292 p. : ill. ;  Subject  Customer services  Subject  Customer relations  Subject  Marketing  Subject  Strategic planning  Coorperative Author  Zeithaml, Valarie A .  Coorperative Author  Lemon, Katherine N.

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No.	Type	CallNumber/Barcode		Shelf	Status
1.	English General Books	HF5415.5 R949D 2000     Barcode: 201901705		General Books	On Shelf   Request
	Note:อภินันทนาการโดย สมาคมส่งเสริมเทคโนโลยีไทย-ญี่ปุ่น
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